Digital marketing has been playing a significant role in today’s businesses. Be it a startup or an enterprise, and digital marketing has transformed the way we buy things. Within the past few years, the importance of digital marketing has drastically increased. As a result, businesses promote their products widely based on digital marketing trends.
Today, the customer needs and likes have also changed. Speed and engagement of customers have increased with digital marketing strategies. Proper marketing techniques like SEO, content marketing, social media marketing can promote your small business and have a better chance of business success. The rising trend of business digitizing has created the need for professionals. Therefore, candidates who are well-versed with the business and the functionings of digital marketing are in demand today and for the future. In this blog, you will read about the top careers in digital marketing and their trends.
Careers in digital marketing are booming now. Is a career in digital marketing course right for you? If yes, there are several career options for candidates interested in Digital Marketing by pursuing digital marketing courses. The popular career options are:
As we know, SEO knows about what types of content people need, how search engines work and how to promote and optimize your website. With an increase in the demand for SEO services in organisations, job opportunities in the industry are at an all-time high. SEO specialists have turned to be the central backbone of businesses to reach people. SEO stands for search engine optimization and improves the quality and quantity of website traffic. An efficient SEO Specialist training can help interested candidates gain more insights. The responsibilities of SEO Professional includes:
A Social Media Marketer is in charge of managing all social media channels with the right audience. This role is one of the most significant job roles in digital marketing. Combining marketing and social media management is the crucial role of SMM. The primary job responsibilities are:
An SEM specialist or SEM professional is responsible for managing the company's overall SEO strategy. This will include a wide array of roles such as
SEM will also be in charge of all paid search campaigns on Google, Yahoo, and Bing. The eligibility criteria or the requirements to become an SEM are:
Web designers plan, create and code internet sites and web pages, combining text with sounds, pictures and graphics. The significant role of a web designer is to create a brand-new website. The Key skills for web designers are:
If you have a writing proficiency with a portfolio of your work, a content writer is a best-suited position for you. The content writer creates content for blogs, articles, product descriptions, social media, and the company website. Content writers should have a passion for writing and understanding the needs of the audience. Here are the responsibilities of a content writer:
Here is the salary of respective job roles in the digital marketing domain per annum. With the best digital marketing certifications in 2024, candidates can pursue the below-mentioned job roles.
Job Role | Average Salary (UAE) | Average Salary (India) | Average Salary (US) |
SEO Specialist | AED 72,000 | ₹234,460 | $50,139 |
Web Developer | AED 268,411 | ₹310,587 | $73,760 |
Social Media Marketing Specialist | AED 178,578 | ₹3,40,924 | $45,658 |
Search Engine Marketing Specialist | AED 183,799 | ₹3,63,547 | $67,270 |
Data Analyst | AED 250,659 | ₹438,389 | $75,614 |
Content Marketing Manager | AED 84,000 | ₹5,13,369 | $68,151 |
Digital Marketing Manager | AED 148,945 | ₹7,09,800 | $108,582 |
Below given is the data of different digital marketing careers and their respective salary for entry-level, mid-career, and experienced. The data shows the salary offered in the US and the UAE.
Salary of Digital Marketing Jobs in the UAE | |||
Digital Marketing Job | Entry-level | Mid Career | Experienced |
Digital Marketing Manager | AED 25k | AED 181k | AED 362k |
SEO Specialist | AED 3k | AED 61k | AED 270k |
Web Developer | AED 4k | AED 63k | AED 143k |
Social Media Marketing Specialist | AED 12k | AED 68k | AED 196k |
Search Engine Marketing Specialist | AED 5k | AED 12k | AED 171k |
Data Analyst | AED 19k | AED 116k | AED 239k |
Content Marketing Manager | AED 16k | AED 85k | AED 187k |
Salary of Digital Marketing Jobs in the US | |||
Digital Marketing Job | Entry-level | Mid Career | Experienced |
Digital Marketing Manager | $46k | $68k | $99k |
SEO Specialist | $35k | $47k | $65k |
Web Developer | $41 | $60k | $89k |
Social Media Marketing Specialist | $35k | $55k | $84k |
Search Engine Marketing Specialist | $39k | $49k | $71k |
Data Analyst | $44k | $62k | $86k |
Content Marketing Manager | $46k | $69k | $101k |
Let’s Wrap Up
Digital Marketing practices are constantly changing and evolving. Significantly, various digital marketing professionals can explore newer trends daily. As a result, several more job roles are in demand today. However, if you wish to be part of a digital marketing team, consider these roles according to your interest.
He is a professional IT Faculty having more than 18 years of experience with Edoxi Training Institute Dubai. He schedules classes into facilities and provides software instructions. He spends most of his free time learning new software skills and also interested in driving and reading.